PRESS ZONE

France, November 22, 2021 – SBM Life Science, one of the global leaders in the Home and Garden sector, and Biogents, an innovative company on the forefront of mosquito-control research, have signed an exclusive retail sales agreement covering all of Europe. SBM Life Science’s ambition is to ease the daily life of consumers, experts, and neo-gardeners by offering tested, trusted, and eco-responsible solutions for their plants, gardens, and living spaces. With the invasion of mosquitoes increasing due to climate change, SBM’s offering will now include Biogents’ highly effective, environmentally friendly anti-mosquito traps that safeguard biodiversity while protecting humans from disease. Starting January 1, 2022, SBM Life Science will distribute Biogents’ products in the European retail market and on digital platforms, enriching SBM’s portfolio for its customers. SPG will continue to manage the distribution of Biogents’ solutions in France. The range of anti-mosquito products are insecticide-free and mimic human odour with a patented lure. As a result, they are naturally effective against tiger mosquitoes and have proven effective indoors and outdoors. Biogents’ exclusive, eco-friendly mosquito control products have been distributed in specialized stores in France by SPG, part of SBM Company since August 2021. They are now expanding their distribution in Europe via SBM Life Science’s usual distribution channels, such as DIY stores, garden centers and general food stores, and consumer marketplaces and websites such as Amazon, excluding Biogents’ own online stores. Alexandre Simmler, Managing Director of SBM Life Science, said, “Biogents was created in 2002 by two visionaries who wanted to make a positive change in the world. At SBM, we share that same vision and are thrilled to offer Biogents’ products to a wider audience in Europe. That includes our retailers, whose market is growing, and our consumers, whose demands are constantly increasing”. Martin Geier, Managing Director of Biogents AG, said, “After working successfully with SPG in the French market over the last few years, we are delighted to continue our relationship and the development of a much larger market throughout the EU with SBM. We believe this cooperation will deliver Biogents’ products to a broader customer base faster than would otherwise have been possible”.  

ABOUT SBM COMPANY

  SBM Company is a family-owned industrial group of French origin, created in 1994 and present in more than 31 countries throughout Europe and North America. SBM Company designs, homologates, produces and markets products for the care and protection of crops, gardens and the home. Recognized for its expertise in both the agricultural and consumer markets, SBM masters its entire value chain, from R&D to the consumer. Innovation is at the heart of the group's strategy, in order to constantly adapt to market changes. The group is positioned in 4 areas of activity: - agricultural crop protection, through the commercial entity CMPA - industrial production, with three plants (two in France and one in the United States) - aromatherapy, under the LCA brands - Garden & Home, which is now the group's main activity, through its subsidiary SBM Life Science. For more information, please visit https://sbm-company.com/  

ABOUT SBM LIFE SCIENCE

  SBM Life Science is the Garden & Home subsidiary of the SBM Company group. With 350 employees spread over 22 sites worldwide, the subsidiary represents a turnover of 230M€. SBM Life Science puts its expertise at the service of its customers and consumers, thanks to innovative and responsible solutions and services for their plants, their garden and their living space. It offers a complete range of plant protection, care and nutrition products, growing media and home pest control products that meet consumers' main needs: Nourish, Beautify, Maintain and Defend. SBM Life Science has deployed several flagship brands in Europe: Protect Home®, Protect Garden® and Solabiol®, a pioneering brand in France in the natural products segment since 2001. In each country, other strong local brands complete the offer, such as Caussade®, Protect Expert®, NutriOne® and Thermacell® in France. In the United States, SBM Life Science Corp. is a key player in innovation in the Garden and Lawn market, and offers recognized brands such as BioAdvanced®, Natria® and NutriOne®.