Écully, March 17, 2026 – SBM Life Science France and SPG will jointly take part in JdC Garden Trends, the must‑attend event for players in the garden industry, from March 24 to 26 at Parc Chanot in Marseille. The 2026 edition will focus on responsible innovation, serving both consumers and retail performance. The shared ambition of SBM Life Science and SPG is clear: to support retailers in achieving their objectives through tailored support, powerful activation programs designed to drive sell‑out, and efficient product ranges that create value for the end consumer.
Creating value, together
SBM Life Science and SPG share a strong ambition: to offer retailers innovative, responsible, and high‑performance solutions designed to stand out on the shelf, engage consumers, and meet their expectations in a concrete way.
“JdC Garden Trends is always a key moment for our teams and for the industry as a whole. These privileged exchanges with our retail partners allow us to share our vision of market evolution and changing consumer expectations, while sustainably strengthening our partnerships. Launched last year, the spotlight on the Or Brun L’Authentique range is a long‑term commitment and is being further reinforced this year through an ambitious activation plan, along with a focus on the evolution of our Solabiol organic fertilizer offering. Our objective remains clear: to continue creating value at shelf level and to effectively support retailers’ performance.”
Laurent Davier, Managing Director, SBM Life Science France
“JdC Garden Trends is a key moment to illustrate our shared ambition with SBM Life Science: to deliver concrete, sustainable, and high‑performance solutions in response to the growing mosquito challenge. The launch of the new generation of Biogents AERO TRAP marks a major milestone for SPG and for the market, offering an innovative, insecticide‑free solution with scientifically proven effectiveness. This success is above all the result of the commitment and mobilization of our teams, fully engaged alongside our retail partners to support category transformation and meet consumer expectations.”
Gilles Chevenement, Managing Director, SPG
For SBM Life Science France, the focus for the 2027 season will be on the Or Brun and Thermacell® brands, as well as the announcement of a partnership with elho.
Or Brun: Living soil expertise at the heart of in‑store performance
With Or Brun, a brand recognized for its expertise in living soils, SBM Life Science continues to invest in its flagship product, L’Authentique, a historic and must‑have reference in gardening. The brand will be supported by an ambitious and unprecedented in‑store activation program, including a nationwide consumer contest, along with a comprehensive set of visibility and educational tools designed to drive checkout conversion and promote best gardening practices.
Thermacell®: an innovative solution to the growing mosquito pressure
Pest control is a major strategic priority for SBM Life Science France, in a context of increasing mosquito proliferation, particularly the spread of the tiger mosquito.
As the distributor of Thermacell® in France, SBM Life Science will spotlight its 2026 innovation with the launch of a new range formulated with lemon eucalyptus oil (Citriodiol®), meeting a key consumer expectation to combine effectiveness and natural ingredients.
The new Thermacell® Zone diffuser creates a continuous protection area of up to 15 m², with no application on the skin, allowing consumers to fully enjoy outdoor meals, barbecues, evenings, terraces, or camping trips with peace of mind.
Portable, easy to use, and effective within minutes, it provides up to 12 hours of included protection, addressing the growing demand for effective repellent solutions.
A strategic partnership with elho to co‑build next season’s gardening solutions.
Occurring in 2027, SBM Life Science will announce at the JdC Garden Trends a strategic partnership with elho, a family‑owned company recognized for its entrepreneurial, responsible, and innovation‑driven DNA. The shared ambition is to co‑build differentiated offerings that combine products, services, and digital levers for both retail and e‑commerce channels.
Together, we aim to provide retailers with true sell‑out drivers and brand‑value enhancement tools, while supporting consumers beyond the product itself through a complete, sustainable, and educational gardening experience, aligned with evolving uses such as balconies, terraces, and indoor gardening.
For SPG, this year’s focus will be on the Biogents and BHS brands.
Biogents and AeroTrap: scientific expertise serving sustainable mosquito control
As the exclusive distributor of Biogents in France, SPG will also showcase on the booth insecticide‑free mosquito trapping solutions with scientifically proven effectiveness.
A benchmark reference in the market, Biogents is now the No. 1 mosquito trap brand in France and has established itself as a key player in the sustainable fight against the tiger mosquito.
A highlight of this edition will be the launch of the new generation AERO TRAP and AERO TRAP Plus, innovative traps featuring a redesigned, more discreet and premium look, incorporating up to 95% recycled plastic.
Designed as a sustainable and scalablesolution, AERO TRAP devices can operate with or without CO₂, allowing them to adapt to a wide range of consumer needs and uses.
Connected to the MyBiogents app, these new devices deliver an enhanced user experience, including positioning guidance, settings management, performance monitoring, and educational content on the mosquito life cycle.
A major innovation providing a long‑term, insecticide‑free response to the growing demand for tiger mosquito protection, for both private consumers and local authorities and professionals.
Biogents Official Partner of the Tour de France
Let us also recall that Biogents is an Official Protector of the Tour de France for the third consecutive year, deploying an educational and scientific approach aimed at the general public, local authorities, and professionals, and notably ensuring protection of the Fan Parks throughout the entire route.
Confirmed leadership in the mosquito control market
In 2025, the SBM Group ranked No. 1 in the mosquito control market, driven by the strong complementarity of the Thermacell® and Biogents brands.
Thermacell® recorded a +5‑point increase in market share year over year
(Source: GfK – specialist retail channel, January to December 2025)
BHS: a seeds and biodiversity offering aligned with new gardening uses
At JdC Garden Trends, SPG will also spotlight BHS, a brand well established in the professional turf market, which is now rolling out a comprehensive and accessible offer for home gardeners, in response to evolving uses and expectations.
BHS will notably present its new biodiversity‑focused flower mixes, designed to attract and support pollinators and garden birds.
Available in sowing boxes, these mixes cover up to 45 m² and combine flower seeds with vermiculite for easier sowing, starting in the fall.
Four references will be highlighted: Butterfly flower, mix, Ladybug flower mix, Bee flower mix, Perennial flower mix for birds
These solutions illustrate BHS’s commitment to promoting a more vibrant, sustainable, and biodiversity‑friendly garden, while offering retailers differentiated, educational, and value‑creating products on the shelf.
A comprehensive showcase of SBM Life Science and SPG brands
Beyond Or Brun, Thermacell®, Biogents, and BHS, the booth will also feature the latest developments from the brands Solabiol, Caussade, Protect Expert, Détaupeur, Caillard, Le Paysan, and Pikétik.
Join us in Hall 2 – Booth U24.
ABOUT SBM LIFE SCIENCE
SBM Life Science responds to everyone’s need to reconnect with nature by putting plants at the heart of our lives.
SBM Life Science is the Home & Garden subsidiary of SBM Company, a French group of nearly 1,000 employees in 31 countries worldwide. SBM was created 30 years ago, is 100% independent and family-owned, and is present in a unique way in Europe and North America on the amateur and professional market.
SBM offers its customers and consumers innovative and responsible solutions and services for their plants, gardens and living spaces. The company boasts a full range of products for the protection, care and nutrition of plants, seeds, soil, and lawn seeds, as well as pest and mosquito control solutions. Ultimately, SBM meets the needs of consumers: to nourish, beautify, maintain, and defend.
SBM Life Science has deployed several flagship brands in Europe: Protect Home®, Protect Garden®, Solabiol® and Biogents, a pioneer in natural products in France since 2001. Other successful local brands complete the offer in each European country, such as NutriOne®, Phostrogen® and Stroller®.
In North America, SBM Life Science is a key player in innovation in the garden market and is positioned alongside flagship brands such as BioAdvanced® and Natria®, one of the leading organic brands.
In 2022, SBM Life Science was awarded the Great Place To Work® certification in Europe, which echoes the one obtained in the United States in 2021. In France, as part of the JardinPlus® 2023 Trophies, SBM Life Science was awarded five ‘garden products’ trophies by retail purchasing decision-makers.
For more information, please visit our web site https://sbm-company.com/
SPG
SPG brings gardens to life. Specializing in vegetable 🥕 and flower🌻 seeds, and ground cover. With a history dating back to 1680, as partner of the King’s gardens at Versailles, SPG is now one of the leaders in the gardening world and accompanies all amateur gardeners in the creation and embellishment of their living environment. SPG is also the exclusive distributor for the general public of Biogents anti-mosquito trap solutions, particularly in the fight against the invasive tiger mosquito. SPG’s ambition is to take part in the rewilding, garden after garden, of our planet.
Our Values and Teams : :https://jobs.spg-sas.com/
Follow us : https://www.linkedin.com/company/spg-sas/mycompany/
BIOGENTS
Biogents, market leader in France, is the specialist in mosquito control, particularly for the tiger mosquito. Biogents develops and produces highly effective, insecticide-free mosquito traps, used by scientists, mosquito control specialists and private individuals worldwide. Biogents also offers a tailor-made service for local authorities and tourism professionals to support them in their fight against mosquitoes.
https://eu.biogents.com/about-biogents/
PRESS CONTACT
Sophie Blazere Leclerc
Head of Communications & Corporate Engagement
sophie.blazere-leclerc@sbm-company.com
