Écully, March 19, 2026 – SBM Life Science France and Hozelock Exel announce a new strategic partnership built around a shared ambition: to deliver greater value to consumers and garden retail partners through an exclusive, useful and easy‑to‑understand product offering at the point of sale.
Two French, family-owned companies, leaders in their respective markets, have chosen to combine their expertise to deliver a concrete response to the expectations of today’s gardeners: solutions that are effective, responsible and easy to use.
An offering designed for retail… and for consumers
This partnership takes shape through a unique combined offering, bringing together:
Rolled out in a selective, exclusive and differentiated way depending on the retailer, this offering benefits from:
The objective: to simplify the purchase decision, highlight product complementarity and build brand preference at shelf.
A shared ambition: creating sustainable value
Beyond the commercial initiative, this partnership is part of a long‑term approach aimed at:
strengthening proximity with retail partners, supporting garden category performance by accelerating checkout sales, and accompanying the evolution of uses toward more responsible and more effective practices.
An alliance built on shared values
“This partnership perfectly illustrates our vision: building useful, responsible and consumer‑focused alliances. By combining our expertise with Hozelock Exel, we offer retailers a truly differentiated solution and gardeners concrete, effective and accessible answers.”
Laurent Davier, Managing Director, SBM Life Science France
“Hozelock Exel shares with SBM the same entrepreneurial culture and a strong commitment to meaningful innovation. Together, we have built an offering that makes sense in store, enhances advisory value and meets real consumer expectations. It is a win‑win collaboration for retail.”
Marc Ballu, Executive Director of Exel Garden, the entity bringing together Hozelock Exel in France, Hozelock Group in the UK and GF Garden in Italy.
The operation runs from March 15 to June 15, 2025, at Botanic, Truffaut, Apex, Gamm vert and Rural Masters, covering nearly 2,000 stores across France.
ABOUT SBM LIFE SCIENCE
SBM Life Science responds to everyone’s need to reconnect with nature by putting plants at the heart of our lives.
SBM Life Science is the Home & Garden subsidiary of SBM Company, a French group of nearly 1,000 employees in 31 countries worldwide. SBM was created 30 years ago, is 100% independent and family-owned, and is present in a unique way in Europe and North America on the amateur and professional market.
SBM offers its customers and consumers innovative and responsible solutions and services for their plants, gardens and living spaces. The company boasts a full range of products for the protection, care and nutrition of plants, seeds, soil, and lawn seeds, as well as pest and mosquito control solutions. Ultimately, SBM meets the needs of consumers: to nourish, beautify, maintain, and defend.
SBM Life Science has deployed several flagship brands in Europe: Protect Home®, Protect Garden®, Solabiol® and Biogents, a pioneer in natural products in France since 2001. Other successful local brands complete the offer in each European country, such as NutriOne®, Phostrogen® and Stroller®.
In North America, SBM Life Science is a key player in innovation in the garden market and is positioned alongside flagship brands such as BioAdvanced® and Natria®, one of the leading organic brands.
In 2022, SBM Life Science was awarded the Great Place To Work® certification in Europe, which echoes the one obtained in the United States in 2021. In France, as part of the JardinPlus® 2023 Trophies, SBM Life Science was awarded five ‘garden products’ trophies by retail purchasing decision-makers.
For more information, please visit our web site https://sbm-company.com/
PRESS CONTACT
Sophie Blazere Leclerc
Head of Communications & Corporate Engagement
sophie.blazere-leclerc@sbm-company.com
