Ecully, 2nd July 2018 – Nearly one year after joining SBM, Lionel Debauge is taking over management of the France Region following Matthieu Schmidt’s appointment as VP of the Europe Region.
In September 2017, Lionel Debauge, 45 years old, joined the SBM team as Sales Director of SBM Life Science France. With a Masters in Commercial Engineering, Lionel started his career at United Biscuits as Area Manager, then continued as Regional Sales Manager at Pepsico France. Subsequently he joined Scotts France where he was able to acquire an in-depth knowledge of the Garden sector.
After a successful first season leading the sales teams, Lionel will take over the management of SBM Life Science France in order to speed up the transformation of the company and follow the transformation of the market.
He will continue his close collaboration with Matthieu Schmidt, who is taking over as VP of the Europe Region – thus following up on the work accomplished for the France Region.
« Lionel possesses all the qualities required to take over the management of the French branch and make the right choices to satisfy our customers and the French market that he knows well. », says Matthieu Schmidt.
« The combined expertise of Matthieu and Lionel on the France Region has convinced us and we are reaffirming our trust in them to continue the development of our Group beyond these borders », says Alexandre Simmler, General Manager of SBM Life Science.